British fashion retailer Primark is accelerating plans to introduce home delivery in the United Kingdom, with the company now targeting a launch before the end of 2027.
The retailer has traditionally depended on physical stores, where customers visit to purchase clothing, accessories and household products. However, the growing popularity of online shopping has encouraged the company to reconsider its business model.
To support the new service, Primark has acquired a robot-assisted warehouse in Sheffield. The facility is expected to help the company manage individual customer orders alongside the bulk deliveries it makes to its stores.
The decision comes during a challenging period for the fashion business, with profits falling amid competition from online retailers and pressure on household spending.
For customers who live far from a Primark store or prefer shopping from home, the new service could provide greater convenience. It also marks an important change for one of Britain’s best-known high-street retailers.
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